(Pleasanton, CA and New York, NY – June 30, 2016)  – Medea, Inc., a market leader in bluetooth technology product integration has tapped Shaquille O’Neal as the newest member of its Technology Advisory Committee, as the company expands into new arenas of the lifestyle sector.

“The first time I saw Medea’s personally-programmable LED display in action, I knew I wanted to partner with them,” said Shaquille O’Neal. “Medea provides an experiential technology that can be shared through gifting, events, social media and much more. I look forward to collaborating with Medea on its expansion.”

Brandon Laidlaw, CEO of Medea, Inc. will work closely with O’Neal, focusing on the innovation and integration of Medea’s technology into consumer products, partnerships and collaborations. “We are thrilled to welcome the great Shaquille O’Neal to the Medea Technology Advisory Committee. His experience in the tech and lifestyle sectors pairs perfectly with Medea’s platform in these industries.”

“The addition of Shaquille O’Neal to our committee will be instrumental in helping Medea to further develop the IoT (Internet of Things) platform in new markets,” said Peggy Taylor, Medea Chairman. “O’Neal’s enormous and global social media following will help shape Medea’s future as it heightens the ability to directly connect with a broader range of consumers.”

“Shaq is ranked as one of the ‘100 Most Creative People in Business’ by Fast Company, with an eye towards technology and its impact on experiences,” said Nick Woodhouse, President and CMO, ABG, joint owner of Shaq, Inc. “When Twitter first launched, he was famously one of the first celebrities to have a verified account and has since become the second most followed U.S. athlete on the platform.”

In just two years Medea’s award-winning, patented technology has received wide acceptance and interest from consumers and critics alike, growing its business and product distribution from its homebase of California to more than 40 states nationwide, Canada and Europe.